About Johnnie Walker Blue Label Ultra
The Ultra bottle is the results of a 5-12 months quest by Johnnie Walker’s owner, Diageo, to discover the most sustainable and lightest packaging attainable when retaining the posh aura of your franchise and its Distinctive mixture of whiskies, which involve ultra-scarce Oban, Brora, Royal Lochnagar, and several ghost distilleries.
The result noticed glass being hand-blown right into a teardrop condition. For the first time within the brand name’s historical past, the iconic sq. Johnnie Walker bottle has actually been reformed.
Johnnie Walker’s five years of study and improvement have intended which the knowledge gained is getting utilized across the selection of Diageo goods.
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We hope that our discoveries will have a beneficial affect throughout the wider industry and support discover new options for lighter, reduce carbon packaging alternatives.”
This tends to produce a discreet opening through which the bottle might be eradicated. Right after pouring a glass of the exceptional, specially blended whisky, we invite you to definitely return the bottle to its cradle—its all-natural resting position plus a testomony to purposeful structure.
In the midst of its 5 years of investigation, the brand name is granted a UK patent4 and to encourage even further development while in the industry – and in a primary for Diageo – a license on the patent are going to be supplied on the royalty-free foundation to anyone on this planet who wishes to share in these discoveries.
Indeed—this collectible edition can be ordered on the web and delivered securely on your doorway with signature affirmation.
Weighing 180 grams, the Blue Label Ultra bottle is check here usually a glimpse into the future of sustainable luxurious spirits packaging
Nonetheless, the know-how doesn't however exist to roll out the Ultra bottle forever. Diageo hopes this will modify, and has presently been granted a patent to continue growth.
This is the globally allocated release created from unusual stocks, which includes whisky from ghost distilleries which might be not in operation. A lot less than 888 bottles were produced globally.
With less than 888 bottles produced globally, Just about every bottle is individually numbered and introduced inside a luxurious collector’s circumstance.
“Rather than hold this new understanding close to our chest, we’re excited to offer a royalty-free licence to our granted UK patent to the world.
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That task fell to Diageo’s world wide structure director Jeremy Lindley. Power and protection were being Lindley’s priorities, but perform required to observe form. Right after Finding out which the By natural means strongest shape for glass is definitely the teardrop—The form it naturally assumes when liquid—Lindley and his crew created a teardrop with sq. sides, in a nod towards the classic Johnnie Walker silhouette.
Johnnie Walker got down to advance the spirits marketplace by experimenting with lightweight glass for its luxurious whiskies, motivated by the development towards 'fragile' as opposed to 'large' luxury. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.